Glocal Embracing the meaning

What does it mean to be a Glocal brand?  of “glocal” means having a global mindset and reach, but also accommodating the cultures, ideals and needs of local audiences . If executed well, this approach preserves the essence of your brand while making it relatable and understandable to local markets. The BBVA Foundation ( ) recognizes the anglicism “glocal” as a valid term that refers to both global and local factors or brings together characteristics of both realities to provide a better brand experience. How to reduce the gap between the global and the local? How do you close the gap between perception and reality? While there is no silver bullet, we share here actions you can take to position yourself for glocal success: .

Empower local teams GlocalIt's difficult to succeed as a global brand without Email Marketing List true intelligence about your local markets. Marketing executives familiar with individual regions are needed to translate your global brand into local dialects, nuances and cultures. Without this, it will be a struggle to connect with your target audiences authentically or, worse yet, they will be offended. But when you operate on such a large scale, how do you infuse these “local flavors” into the brand? Empowering local marketing teams, distributors and other partners around the world to leverage content in a way that speaks to their unique markets. . Create Flexible Content Teams must be given access to the support material necessary to communicate their brand. But, they must also be allowed to make adjustments that accommodate the needs of the market.
A good way to do this is to control or define crucial brand components such as colors, logos and fonts, but allow individual markets to translate all of this to local sensibilities . Additionally, by allowing regional teams to fine-tune existing materials on their own, they also save time and money that would otherwise be spent creating new unique resources. Glocal . Connect local teams with a global framework While it is important to introduce a local element into the global brand, care must be taken that doing so does not dilute or distort what it represents.