Post by account_disabled on Mar 6, 2024 8:24:49 GMT
These strategies range from direct or indirect reward systems to nutrition with valuable content turning the client into the protagonist or impacting them from different fronts to keep you in their Top of Mind. Lets see them in detail. . Apply Cialdinis principles of persuasion Customer loyalty has a psychological component that Cialdini describes perfectly in his principles of persuasion. If you know how to activate these levers it will be difficult for them to resist you. Principle of coherence or commitment You have already achieved the most complicated thing that they buy from you. Now its just a matter of reminding them by appealing to their coherence. When we commit to something we feel the obligation to keep that promise to be consistent with our actions. In this sense we can implement loyalty strategies that reinforce that feeling of commitment.
This is the case of loyalty programs . If your customer has Portugal Mobile Number Listconnected with your brand you can appeal to consistency to encourage their participation and public commitment to your company in some way sharing content commenting on your publications attending the events you organize leaving a review recommending you to a friend etc. Reciprocity principle When someone does something for us we have the need to return the favor to reciprocate in some way. effective in strengthening the relationship with customers .
As Creating relevant content sending free samples or trials launching rewards programs giving exclusive access to content or events private sales and additional discounts or even public recognition through UGC User Generated Content to make you feel like a protagonist. If they feel cared for and valued in one way or another they will look for a way to compensate you whether by buying recommending you sharing your content supporting your initiatives etc. Principle of consensus or social approval Another primitive instinct is the need to belong to the group to be part of a tribe. And precisely this feeling is the core of loyalty the feeling of belonging to a community. A community that shares a purpose. It is also inherent in our nature to trust our peers and take as valid what the majority does or says. Influencer marketing is a strategy that can help you channel this feeling of belonging.
This is the case of loyalty programs . If your customer has Portugal Mobile Number Listconnected with your brand you can appeal to consistency to encourage their participation and public commitment to your company in some way sharing content commenting on your publications attending the events you organize leaving a review recommending you to a friend etc. Reciprocity principle When someone does something for us we have the need to return the favor to reciprocate in some way. effective in strengthening the relationship with customers .
As Creating relevant content sending free samples or trials launching rewards programs giving exclusive access to content or events private sales and additional discounts or even public recognition through UGC User Generated Content to make you feel like a protagonist. If they feel cared for and valued in one way or another they will look for a way to compensate you whether by buying recommending you sharing your content supporting your initiatives etc. Principle of consensus or social approval Another primitive instinct is the need to belong to the group to be part of a tribe. And precisely this feeling is the core of loyalty the feeling of belonging to a community. A community that shares a purpose. It is also inherent in our nature to trust our peers and take as valid what the majority does or says. Influencer marketing is a strategy that can help you channel this feeling of belonging.
